Integrated Data Thinking with Matt LeMay and Tricia Wang

In today’s fast-moving world, organizations do not have time for six-month research cycles and 200-page PowerPoint presentations. Keeping pace with highly networked customers requires integrating qualitative and quantitative data to generate customer insights that are both holistic and scalable. This workshop takes participants on a hands-on journey through Integrated Data Thinking, teaching them a whole new way to generate actionable insights in rapid iterative cycles.