Agile data for agile teams

The most fundamental concept in UX design is that you aren’t your users, so you need data to make informed decisions, validate hypotheses, and avoid the sin of designing for yourself. You are on an agile and possibly lean team, and know that the quality of your decisions only as good as the quality of your data. So you measure everything you can, and strive to make data-driven decisions. (Data is the best way of getting quick consensus and buyoff.)
There are just two problems: Chances are….