Innovation: Learning the right lessons from Steve Jobs

We live in a new technology world, where people want to love the products they buy and use, and features and technology are often an afterthought. Apple, perhaps more than any other company, has demonstrated that having a great user experience captures customer loyalty and positively impacts the bottom line. Yet many tech leaders still focus on the technology, features, and schedules, and only pay lip service to the user experience (UX) of their products. The agile approach can be: “Just get…