Rethinking design thinking

Design thinking is a process that boils down to empathy, collaboration, and iteration. Those steps are an essential part of the design process, so what could go wrong? Plenty, it turns out. We aren’t very good at empathy, our team collaboration is often ineffective, and there’s no time to iterate. Worse, the design thinking process is very process and collaboration heavy, which means slow and expensive.
This webinar reviews the challenges with design thinking, and explores different approach…