While Apple products continue to capture the hearts and minds of the tech world, the visionary behind them—Steve Jobs—does not. “What would Steve do?” is rarely a designer’s inspirational refrain. While Jobs did many things right, he did many things poorly.
In this talk, you will learn why technology-focused product design and team culture no longer works, along with the key UX design insights from Apple and Steve Jobs that are relevant to today’s technology thought leaders.