User-centered design puts users in the heart of the process. Personas help you choose your target users, and write researched-based profiles. Many teams have tried Personas and failed. The problem isn’t with the Persona concept, but its execution.
In this class, you will learn to create practical personas and apply them when making decisions. You will see several examples—both good and bad—and fix the bad ones. The class ends with a design review, where you use personas to evaluate a design.